eCommerce & Digital Marketing

Course Code
04.04Κ
ECTS Credits
6
Semester
4th Semester
Course Category

Compulsory

Compulsory

Course Description
GENERAL
TEACHING METHODS:

TEACHING HOURS

(WEEKLY)

Lectures and Recitations 3
COURSE TYPE: General Background
COURSE PREREQUISITES: None
TEACHING LANGUAGE: Greek
THE COURSE IS OFFERED TO ERASMUS STUDENTS: Yes (in English)
LEARNIING RESULTS
Course Description and Learning Objectives

 

The course objective is to give to the students a good understanding about the processes of electronic business within the contemporary economic environment.

Students learn the fundamental concepts of a e-business plan and get familiar with the “Digital Entrepreneurship” and “Information Society” (new business models, distributed organizations management, establishment of virtual enterprises etc.).

Upon successful completion of this course, students will be able to demonstrate an understanding on:

• Identifying the principles of electronic entrepreneurship and its applications: Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), e-shops, e-auctions, e-markets

• The strategic planning of e-business and e-marketing.

• The fundamental concepts and functionality of recommendation systems, e-payments, and e-Business marketing/assessment tools.

• Analyzing and designing core issues of information systems interoperability

• Approaching the innovative developments on e-Business and e-Marketing as long as the impact that social networks depict on the field.

 

 

Competencies

Decision-making

Autonomous working

Collaborative working

Advancement of a free, productive and inductive mind

Access, analysis, synthesis and display command of existing knowledge through state of the art tools

Acquisition of the necessary conceptual and theoretical background through an interdisciplinary approach

CONTENT

Basic concepts of E-business

1. Principles of e-Business.

2. E-Business relationships Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G).

3. Analysis of business models for e-Commerce

4. Strategic development of e-Business and applications design for e-commerce.

5. E-Shops and e-markets principles and analysis.

6. E-Procurement systems.

7. E-Payment methods and security

8. Introduction in e-Government concepts.

9. Recent developments of e-Business

10. Social and ethical issues of e-Business

 

Digital-marketing

11. Customer life cycle within an e-Business.

12. Algorithms and recommendations systems.

13. Evaluation metrics.

 

TEACHING and LEARNING METHODS - EVALUATION
TEACHING METHOD

In class

Asynchronous teaching through the eClass platform

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

The teaching and learning process is supported by the electronic platform of e-class

Communication with students through eClass

Exercise solving with content management systems (Joomla, Wordpress etc.)

Further reading content that is available as opencourcses through the web

METHODS OF INSTRUCTION
Method Semester workload
Lectures 39
In recitations that supplement lectures, the instructor reviews the lecture, expands on the concepts, carries on discussions with the students.. 36
Shelf-study 75
Total workload in hours 150
STUDENT LEARNING ASSESMENT

Language of Assessment: Greek, (English for ERASMUS)

Method of Assessment in three different forms:

Intermediate assessment during 7th or 8th week (20%)

Exercises solving during the tutorials classes (20%)

Written term exam (60%) that includes:

-Multiple choice questions

-Short answer questions

-Problem-solving

 

RECOMMENDED-BIBLIOGRAPHY

Turban Efraim, Outland Jon, King David, “Ηλεκτρονικό εμπόριο-Εργαλείο διοίκησης και αξιοποίησης κοινωνικών δικτύων”, Edition: 1/2020, ISBN: 9789925576524, BROKEN HILL PUBLISHERS LTD

Dave Chaffey, «Ηλεκτρονικό Επιχειρείν και Ηλεκτρονικό Εμπόριο», 6η έκδοση, Εκδόσεις Κλειδάριθμος, 2016, ISBN 978-960-461-671-8

Laudon Κ., Traver C. C, «Ηλεκτρονικό Εμπόριο»,10η έκδοση, Εκδόσεις Παπασωτηρίου, 2013, ISBN 978-960-491-085-4