Compulsory
eCommerce & Digital Marketing
- GENERAL
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TEACHING METHODS: TEACHING HOURS
(WEEKLY)
Lectures and Recitations 3 COURSE TYPE: General Background COURSE PREREQUISITES: None TEACHING LANGUAGE: Greek THE COURSE IS OFFERED TO ERASMUS STUDENTS: Yes (in English) - LEARNIING RESULTS
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Course Description and Learning Objectives The course objective is to give to the students a good understanding about the processes of electronic business within the contemporary economic environment.
Students learn the fundamental concepts of a e-business plan and get familiar with the “Digital Entrepreneurship” and “Information Society” (new business models, distributed organizations management, establishment of virtual enterprises etc.).
Upon successful completion of this course, students will be able to demonstrate an understanding on:
• Identifying the principles of electronic entrepreneurship and its applications: Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), e-shops, e-auctions, e-markets
• The strategic planning of e-business and e-marketing.
• The fundamental concepts and functionality of recommendation systems, e-payments, and e-Business marketing/assessment tools.
• Analyzing and designing core issues of information systems interoperability
• Approaching the innovative developments on e-Business and e-Marketing as long as the impact that social networks depict on the field.
Competencies Decision-making
Autonomous working
Collaborative working
Advancement of a free, productive and inductive mind
Access, analysis, synthesis and display command of existing knowledge through state of the art tools
Acquisition of the necessary conceptual and theoretical background through an interdisciplinary approach
- CONTENT
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Basic concepts of E-business
1. Principles of e-Business.
2. E-Business relationships Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G).
3. Analysis of business models for e-Commerce
4. Strategic development of e-Business and applications design for e-commerce.
5. E-Shops and e-markets principles and analysis.
6. E-Procurement systems.
7. E-Payment methods and security
8. Introduction in e-Government concepts.
9. Recent developments of e-Business
10. Social and ethical issues of e-Business
Digital-marketing
11. Customer life cycle within an e-Business.
12. Algorithms and recommendations systems.
13. Evaluation metrics.
- TEACHING and LEARNING METHODS - EVALUATION
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TEACHING METHOD In class
Asynchronous teaching through the eClass platform
USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES The teaching and learning process is supported by the electronic platform of e-class
Communication with students through eClass
Exercise solving with content management systems (Joomla, Wordpress etc.)
Further reading content that is available as opencourcses through the web
METHODS OF INSTRUCTION Method Semester workload Lectures 39 In recitations that supplement lectures, the instructor reviews the lecture, expands on the concepts, carries on discussions with the students.. 36 Shelf-study 75 Total workload in hours 150 STUDENT LEARNING ASSESMENT Language of Assessment: Greek, (English for ERASMUS)
Method of Assessment in three different forms:
Intermediate assessment during 7th or 8th week (20%)
Exercises solving during the tutorials classes (20%)
Written term exam (60%) that includes:
-Multiple choice questions
-Short answer questions
-Problem-solving
- RECOMMENDED-BIBLIOGRAPHY
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Turban Efraim, Outland Jon, King David, “Ηλεκτρονικό εμπόριο-Εργαλείο διοίκησης και αξιοποίησης κοινωνικών δικτύων”, Edition: 1/2020, ISBN: 9789925576524, BROKEN HILL PUBLISHERS LTD
Dave Chaffey, «Ηλεκτρονικό Επιχειρείν και Ηλεκτρονικό Εμπόριο», 6η έκδοση, Εκδόσεις Κλειδάριθμος, 2016, ISBN 978-960-461-671-8
Laudon Κ., Traver C. C, «Ηλεκτρονικό Εμπόριο»,10η έκδοση, Εκδόσεις Παπασωτηρίου, 2013, ISBN 978-960-491-085-4